Solar Edge Campaign (Spec)

This spec campaign for SolarEdge takes visual inspiration from the minimalist, text-forward ads of The Economist,
using simplicity to deliver a logical, persuasive message.

Built around the phrase “money doesn’t grow on trees,” the concept reframes solar energy as a missed financial
opportunity—why wouldn’t you invest in a resource that effectively generates money? Folding currency into an
origami-style sun makes the idea tangible, visually reinforcing solar power as a real, accessible way for consumers to save.