Solar Edge Campaign

This is a multimedia campaign I made up for Solar Edge. My inspiration for the art direction was the simple text focused Economist ads ( the ones with the green copy on white backgrounds). The concept was inspired by the saying “money doesn’t grow on trees”. I wanted to appeal to the audience in a logical way. Why wouldn’t you take advantage of a resource akin to a tree made of money? I decided folding bills and making the cash sun more like an origami piece would make the idea more tangible — communicating the real opportunity to save the consumer money.