Digital Campaign

After shutting down the NBA season due to COVID-19 the NBA restarted the season Sep 30th. To insure the safety of the players they created the “NBA Bubble” at Disney World in Orlando. A complex that housed all the teams and restricted who/what came in and out with mass testing. I used this bubble theme to create digital ads aimed to inform NBA fans when the playoffs start. The bubble theme is a play on the name of the complex as well as the championship aspirations of each team and the consequences of losing.