NBA Bubble Playoffs Campaign
(Spec Work)

After the NBA paused its season due to COVID-19, the league returned by creating the “NBA Bubble” at Disney World in Orlando, an isolated environment designed to keep players safe through strict access control and testing.

This spec campaign uses the bubble as both a literal setting and a metaphor. The digital ads announce the start of the playoffs while highlighting the fragile championship dreams of each team, where one loss could make everything burst. The work connects the unprecedented structure of the season with the high-stakes intensity of playoff basketball.