Sweden Winter Tourism Campaign
(Spec Work)

This spec travel campaign flips the typical summer travel narrative by spotlighting Sweden as a winter destination. Research revealed a wide range of seasonal experiences, from outdoor adventure to cultural attractions, often overlooked in colder months.

Using photography sourced from Sweden’s official tourism resources, I wrote original copy for each activity and paired it with a custom map highlighting the exact location featured in each ad. The result reframes winter as a reason to travel, not a limitation